Peacebuilders’ interest in social psych has a long history. During the Cold War, we learned a lot about concepts like the image of the enemy. After it, we had to deal with qualitatively different kinds of conflicts that revolved around race, religion, ethnicity, language, gender, and other “identity” issues. We made huge progress during the 1990s as we developed analytical tools and embarked on programs that attempted to bring people on all sides of these emotionally charged issues together.